Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Year of publication: |
2022
|
---|---|
Authors: | Wolf, Marianne McGarry ; Wolf, Mitchell ; Lecat, Benoit |
Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 34.2022, 3, p. 373-391
|
Subject: | Baby boomers | COVID-19 | Generation X | Generation Z | Generations | Millennials | One-way analysis of variance | Segmentation | Surveys | Tukey post hoc test | United States of America | Wine attribute desirability | Wine purchase | Coronavirus | USA | United States | Wein | Wine | Altersgruppe | Age group | Weinbau | Wine industry | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Generationengerechtigkeit | Intergenerational equity | Zielgruppe | Target group |
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