Winning the Advertising Game : Lessons from the Super Bowl Ad Champions

by Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael

1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad Investment -- 7. FOURTH QUARTER: From Screen to Society -- 8. OVER-TIME: Don’t Drop Bricks -- 9. AWARD CEREMONY: Everybody’s Watching - The Best Super Bowl Ads of All Time -- 10. POST GAME: Growing the Audience – Globalizing the NFL Brand and Super Bowl Advertising -- 11. COACH’S PLAYBOOK: Top 10 Key Takeaways.

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Year of publication:	2025
Authors:	Raithel, Sascha ; Taylor, Charles Raymond ; Stewart, David W. ; Mafael, Alexander
Publisher:	2025.: Cham : Springer Nature Switzerland 2025.: Cham : Imprint: Springer
Subject:	Super Bowl advertising effectiveness \| Advertising research insights \| Super Bowl ad performance analysis \| Competitive advantage in advertising \| Societal impact of Super Bowl ads \| NFL brand expansion strategies \| Practical advertising campaign advice \| Diversity and inclusion in advertising \| Werbung \| Advertising \| Sportveranstaltung \| Sport event \| Werbewirkung \| Advertising effects \| Fernsehwerbung \| Television advertising \| Profisport \| Professional sports

Extent:	1 Online-Ressource (XIV, 152 p. 66 illus.)
Series:	Business Guides on the Go
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-77506-2 ; 978-3-031-77505-5 ; 978-3-031-77507-9
Other identifiers:	10.1007/978-3-031-77506-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015186144