Winning the service game : revisiting the rules by which people co-create value
Benjamin Schneider; David E. Bowen
| Year of publication: |
2010
|
|---|---|
| Authors: | Schneider, Benjamin ; Bowen, David E. |
| Published in: |
Handbook of service science ; [Vol. 1]. - New York, NY : Springer, ISBN 1-4419-1627-X. - 2010, p. 32-59
|
| Subject: | Dienstleistungsmanagement | Service management | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003968682