Winning the war for talent: how strategic HR is the key to attracting and keeping top performers

Purpose The purpose of this paper is to explore the critical role of strategic human resource management in attracting and retaining top talent amidst the intensifying war for skilled workers. The key battlegrounds in the talent wars and the strategic HR levers organisations can use to gain a competitive edge are also highlighted. Design/methodology/approach The author draws upon previous studies, expert and industry insights to provide an overview of the challenges and strategies related to winning the war for talent. The findings from various sources are synthesised to identify the most critical issues and effective approaches in talent acquisition, employer branding, employee retention and the evolving role of chief human resources officers (CHROs). Findings This paper finds that innovative recruiting strategies, such as tapping into neurodiverse talent pools and leveraging remote work models, can help companies access new sources of skilled workers. Developing a compelling employer brand and value proposition is crucial for attracting top candidates. Retention strategies, including job crafting, frequent feedback, tailored benefits and a strong learning culture, are essential for engaging and retaining employees. This paper also highlights the increasing strategic importance of CHROs in driving talent management and organisational success. Originality/value This paper offers a timely overview of the war for talent by synthesising insights from various sources to offer actionable strategies for HR leaders. It emphasises the critical role of strategic HR in attracting and retaining top performers and underscores the importance of adapting talent management practices to the rapidly evolving world of work. This paper can be used as a source of information for HR professionals and executives, address some of the challenges of the talent wars.