Winning ugly : profit maximizing marketing strategies for ugly foods
Danyi Qi, Jerrod Penn, Ran Li, Brian E. Roe
| Year of publication: |
2022
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|---|---|
| Authors: | Qi, Danyi ; Penn, Jerrod ; Li, Ran ; Roe, Brian |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-12
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| Subject: | Food loss | Food waste | Profitability | Quality differentiation | Ugly food | Lebensmittel | Food | Marketingmanagement | Marketing management | Abfallvermeidung | Waste prevention | Ernährungsindustrie | Food industry | Ernährungssicherung | Food security | Produktqualität | Product quality | Lebensmittelkonsum | Food consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102834 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209593