Winning with data in the business of sports : CRM and analytics
Fiona Green
| Year of publication: |
2021 ; Second edition
|
|---|---|
| Authors: | Green, Fiona |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Sport | Sports | Beziehungsmarketing | Relationship marketing | Daten | Data |
Online Resource
| Extent: | 1 Online-Ressource (XIV, 228 Seiten) Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-10456-8 ; 1-003-10456-8 ; 1-000-34019-8 ; 978-1-000-34019-8 ; 978-1-000-34016-7 ; 1-000-34016-3 ; 978-1-000-34013-6 ; 1-000-34013-9 ; 978-0-367-61070-8 ; 978-0-367-61195-8 |
| Other identifiers: | 10.4324/9781003104568 [DOI] |
| Classification: | Sportorganisation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182974