Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Lily (Xuehui) Gao, Evert de Haan, Iguácel Melero-Polo, F. Javier Sese
| Year of publication: |
2023
|
|---|---|
| Authors: | Gao, Lily ; Haan, Evert de ; Melero-Polo, Iguácel ; Sesé, F. Javier |
| Subject: | Affective customer experience | Customer retention | Lock-in | Multinomial logit models | Spillover effect | Telecom industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Spillover-Effekt |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00898-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251177