Wirkung von Reputation zur Reduktion von Qualitätsunsicherheit
Year of publication: |
1999
|
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Authors: | Büschken, Joachim |
Publisher: |
Universität <Eichstätt; Ingolstadt> / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Absatzwirtschaft und Marketing |
Subject: | Kaufentscheidung | Prestige | reputation |
Extent: | 54272 bytes 17 p. application/pdf |
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Series: | Diskussionsbeiträge ; 1999, 123 |
Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Marketing. Other aspects ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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