Wirkungen personalisierter Internetauftritte : eine Untersuchung der direkten und indirekten Wirkungen der Personalisierung sowie des Einflussfaktors Datenschutzbedenken
von Sebastian Ullrich und Franz-Rudolf Esch
| Year of publication: |
2013
|
|---|---|
| Authors: | Ullrich, Sebastian ; Esch, Franz-Rudolf |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 3, p. 217-232
|
| Subject: | Website | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Kundenbindung | Customer retention | Online-Handel | Online retailing | Sportartikel | Sports equipment |
Available at ZBW
Volumes
Volume 46 (2024) (2024)
- Location: Hamburg
- Call Number: Z 108b (46.2024)
-
Status: to be lent for use in reading room
Volume 45 (2023) (2023)
- Location: Hamburg
- Call Number: Z 108b (45.2023)
-
Status: to be lent for use in reading room
Volume 44 (2022) (2022)
- Location: Hamburg
- Call Number: Z 108b (44.2022)
-
Status: to be lent for use in reading room
Volume 43 (2021) (2021)
- Location: Hamburg
- Call Number: Z 108b: 43.2021
-
Status: to be lent for use in reading room
Volume 42 (2020) (2020)
- Location: Hamburg
- Call Number: Z 108b: 42.2020
-
Status: to be lent for use in reading room
Volume 41 (2019) (2019)
- Location: Hamburg
- Call Number: Z 108b: 41.2019
- Available: Nr.1-4
-
Status: to be lent for use in reading room
Volume 40 (2018)
- Location: Hamburg
- Call Number: Z 108b: 40.2018
- Available: Nr.1-4
-
Status: to be lent for use in reading room
39.2017 (2017)
- Location: Hamburg
- Call Number: Z 108b: 39.2017
- Available: Nr.1-4 + 1 Posterbeil.
-
Status: to be lent for use in reading room
38.2016 (2016)
- Location: Hamburg
- Call Number: Z 108b: 38.2016
- Available: Nr.1-4
-
Status: to be lent for use in reading room
37.2015 (2015)
- Location: Hamburg
- Call Number: Z 108b: 37.2015
- Available: Nr.1-4 + Index
-
Status: to be lent for use in reading room
Volume not found? Order here.
Persistent link: https://www.econbiz.de/10009792232