Within-group multimarket contact, service diversity and consumer rating : evidence from the hotel industry
Year of publication: |
2023
|
---|---|
Authors: | Deng, Xinming ; Qiu, Wenyun ; Zhang, Lingyun ; He, Jiurui |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 1, p. 122-149
|
Subject: | consumer rating | market reciprocity | service diversity | travel experience | Within-group multimarket contact |
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