Within-seller and buyer-seller network structures and key account profitability
Aditya Gupta, Alok Kumar, Rajdeep Grewal, and Gary L. Lilien
| Year of publication: |
2019
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|---|---|
| Authors: | Gupta, Aditya ; Kumar, Alok ; Grewal, Rajdeep ; Lilien, Gary L. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 1, p. 108-132
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| Subject: | buyer-seller relationship | centralization | cross-functional ties | key account management | social networks | Soziales Netzwerk | Social network | Key-Account-Management | Key account management | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242918812056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175847