Woman entrepreneurship in rural Vietnam: success and motivational factors

The objective of this study was to examine the impact of a number of variables on the perceptions of women entrepreneurs’ success and motivational factors. We partnered with PeaceTrees Vietnam, a Seattle-based NGO and the Women’s Union of Vietnam to conduct field work in Quang Tri province in central Vietnam. A survey was administered to 20 women entrepreneurs in 6 different communes. Of the 120 surveys administered, 109 usable surveys were received. We found that women owners of businesses in Quang Tri Province perceived success to be a result of their values and perceptions of entrepreneurship. Similarly, the women were motivated by both their perceptions of values and perceptions of entrepreneurship.