Word-of-author advertising and the consumer : an empirical analysis of the quality of product brands noted by authors of popular cultural works
Year of publication: |
1987
|
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Authors: | Friedman, Monroe |
Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 10.1987, 3, p. 307-318
|
Subject: | Markenartikel | Brand | Werbemittel | Promotional materials | USA | United States |
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