Word of Mouth and Taste Matching: A Theory of the Long Tail
Year of publication: |
2007-10
|
---|---|
Authors: | Hervas-Drane, Andres |
Institutions: | NET Institute |
Subject: | Search | Word of Mouth | Sales Concentration | Long Tail |
Extent: | application/pdf |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number 07-41 36 pages |
Classification: | C78 - Bargaining Theory; Matching Theory ; D42 - Monopoly ; D83 - Search, Learning, Information and Knowledge ; L15 - Information and Product Quality; Standardization and Compatibility ; M31 - Marketing |
Source: |
-
Word of Mouth and Taste Matching: A Theory of the Long Tail
Hervas-Drane, Andres, (2007)
-
Software Marketing on the Internet: the Use of Samples and Repositories
Gaudeul, Alexia, (2008)
-
The Advertising Mix for a Search Good
Renault, RĂ©gis, (2013)
- More ...
-
Bandwidth Allocation in Peer-to-Peer File Sharing Networks
Mir, Albert Creus, (2006)
-
Word of Mouth and Taste Matching: A Theory of the Long Tail
Hervas-Drane, Andres, (2007)
-
Competing against online sharing
Casadesus-Masanell, Ramon, (2010)
- More ...