Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Year of publication: |
2014
|
---|---|
Authors: | Roy, Sanjit Kumar ; Butaney, Gul ; Sekhon, Harjit ; Butaney, Bhupin |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 6, p. 494-512
|
Subject: | Internet | loyalty | electronic commerce | word-of-mouth | viral marketing | e-retail | structural equation modelling | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing |
-
Roy, Sanjit Kumar, (2014)
-
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan, (2018)
-
Santi, Pedro Victor de, (2023)
- More ...
-
Service research in emerging markets : business as usual?
Roy, Sanjit Kumar, (2019)
-
Perceptions of fairness in financial services: an analysis of distribution channels
Sekhon, Harjit, (2016)
-
A cross-country study of service productivity
Sekhon, Harjit, (2016)
- More ...