Word of mouth communication in political marketing : understanding and managing referrals
Tamgid Ahmed Chowdhury und Shahneela Naheed
| Year of publication: |
2020
|
|---|---|
| Authors: | Chowdhury, Tamgid Ahmed ; Naheed, Shahneela |
| Subject: | Bangladesh | developing countries | multidimensional model | political marketing | Word of mouth communication | Virales Marketing | Viral marketing | Bangladesch | Entwicklungsländer | Developing countries | Kommunikation | Communication | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1523217 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203477