Words matter! : toward a prosocial call-to-action for online referral : evidence from two field experiments
Jaehwuen Jung, Ravi Bapna, Joseph M. Golden, Tianshu Sun
| Year of publication: |
2020
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|---|---|
| Authors: | Jung, Jaehwuen ; Bapna, Ravi ; Golden, Joseph M. ; Sun, Tianshu |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 1, p. 16-36
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| Subject: | online referrals | intrinsically prosocial framing | randomized field experiment | call-to-action | Feldforschung | Field research | Experiment | Soziales Verhalten | Social behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0873 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012242415