Work-to-unlock rewards : leveraging goals in reward systems to increase consumer persistence
Marissa A. Sharif, Kaitlin Woolley
| Year of publication: |
2022
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|---|---|
| Authors: | Sharif, Marissa A. ; Woolley, Kaitlin |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 49.2022, 4, p. 634-656
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| Subject: | rewards | goals | motivation | persistence | health | tiered | Motivation | Konsumentenverhalten | Consumer behaviour | Leistungsanreiz | Performance incentive | Leistungsentgelt | Performance pay | Gesundheit | Health | Vergütungssystem | Compensation system | Leistungsmotivation | Work motivation | Betriebswirtschaftliches Ziel | Corporate objective |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucac007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013542005