Working with "The passionate few" : the indirect benefits of actor engagement in mundane service settings
by Matthew Alexander, Katharina Kils
| Year of publication: |
2023
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|---|---|
| Authors: | Alexander, Matthew ; Kils, Katharina |
| Published in: |
Journal of service management research : SMR. - Baden-Baden : Nomos, ISSN 2942-3392, ZDB-ID 2909115-9. - Vol. 7.2023, 2, p. 99-111
|
| Subject: | Actor Engagement | Customer Engagement | Value Co-Creation | Generalized Exchange Theory | Hierarchical Linear Modeling | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.5771/2511-8676-2023-2-99 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168581