World Wide Web marketing : integrating the Web into your marketing strategy
Jim Sterne
| Year of publication: |
1999 ; 2. ed.
|
|---|---|
| Authors: | Sterne, Jim |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | World Wide Web | Marketing | Telemarketing | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 392 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-471-31561-3 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004263800