World Wide Web marketing : integrating the Web into your marketing strategy
Jim Sterne
| Year of publication: |
2001 ; 3. ed.
|
|---|---|
| Authors: | Sterne, Jim |
| Publisher: |
New York [u.a.] : Wiley Computer |
| Subject: | Internet | Marketingmanagement | Marketing management | Social Web | Social web | Online-Marketing | Internet marketing | Marktintegration | Market integration | Marketing | World Wide Web |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 410 S Ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Previous ed.: 1999 pbk. ; : £21.50 : Formerly CIP |
| ISBN: | 0-471-41621-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001565640