Worth the effort? Comparison of different MCMC algorithms for estimating the Pareto/NBD model
Year of publication: |
2021
|
---|---|
Authors: | Simon, Lydia ; Adler, Jost |
Published in: |
Journal of Business Economics. - Berlin, Heidelberg : Springer, ISSN 1861-8928. - Vol. 92.2021, 4, p. 707-733
|
Publisher: |
Berlin, Heidelberg : Springer |
Subject: | Customer base analysis | Pareto/NBD model | Markov Chain Monte Carlo |
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