Wow, the make-up AR app is impressive : a comparative study between China and South Korea
Asad Butt, Hassan Ahmad, Asif Muzaffar, Fayaz Ali and Nouman Shafique
| Year of publication: |
2022
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|---|---|
| Authors: | Butt, Asad ; Ahmad, Hassan ; Muzaffar, Asif ; Ali, Fayaz ; Shafique, Nouman |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 36.2022, 1, p. 73-88
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| Subject: | AR content quality | AR customization | AR enjoyment | AR environment embedding | AR interactivity | AR satisfaction | Artificial intelligence | Behavioral insight | Customer experience | Digitalization | E-commerce | ISS | TAM | Technology and service | China | Südkorea | South Korea | Künstliche Intelligenz | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Online-Handel | Online retailing | Technischer Fortschritt | Technological change | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-12-2020-0508 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798384