Writing Online : A Guide to Effective Digital Communication at Work

Cover -- Contents -- Acknowledgments -- Chapter 1: Digital Writing-What is the Big Deal? -- Chapter 2: Professional Communication Online -- Chapter 3: How (Not) to Use Keystrokes -- Chapter 4: Arenas of Digital Writing -- Chapter 5: Writing E-mail Messages -- Chapter 6: Chat and Instant Messaging -- Chapter 7: Corporate Communication in the Digital Age -- Chapter 8: From Theory to Practice -- Notes -- Bibliography -- Index -- Ad page -- Backcover.

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Year of publication:	2015
Authors:	Darics, Erika
Publisher:	New York : Business Expert Press
Subject:	Online-Marketing \| Internet marketing \| Kommunikation \| Communication \| Digitalisierung \| Digitization \| Interne Kommunikation \| Internal communication \| Digitale Medien \| Digital media \| Social Web \| Social web \| Internet \| Online-Handel \| Online retailing \| Electronic Commerce \| E-commerce \| Öffentlichkeitsarbeit \| Public relations

Extent:	1 Online-Ressource (138 pages)
Series:	Corporate Communication Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-60649-781-4 ; 978-1-60649-780-7 ; 978-1-60649-780-7
Source:	ECONIS - Online Catalogue of the ZBW

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