WTG (Way to Go)! : how to take gamification research in marketing to the next level
by René Eppmann, Kristina Klein, and Magdalena Bekk
| Year of publication: |
2018
|
|---|---|
| Authors: | Eppmann, René ; Klein, Kristina ; Bekk, Magdalena |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 4, p. 44-52
|
| Subject: | Gamification | Gameful Experience | Customer Experience | Game Elements | Spieltheorie | Game theory | Computerspiel | Video game | Experiment | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011939684