Xerox takes a strategic approach to e‐learning : Communication is the key to success

Purpose – To highlight the planning, design and delivery of e‐learning at Xerox Europe. Design/methodology/approach – The article presents the views of Ian Sellers, manager of Xerox Education support services. Findings – Xerox has an ambitious target of providing 50 percent of training via technology to Xerox Europe's workforce of 15,000 in Europe, but the company recognizes that, while e‐learning is important, it will not – and should not – replace traditional training options. Emphasizes the key role of a small, select number of suppliers, who are strategic partners. Also stresses the importance of promoting and marketing e‐learning within the organization. Presents linguistic and technological barriers to the adoption of e‐learning, and how they may be overcome. Practical implications – “Selling” e‐learning across the organization is paramount. The article highlights some of the innovative ways in which Xerox has done this. Originality/value – The article is of most value to trainers and human‐resource specialists who are considering the adoption of e‐learning in their organization, and those who have adopted e‐learning but found their experiences to be disappointing.