Yield management for the cinema industry
Sören Bär, Teresa Rasch, Michael Strohmenger, Markus Kurscheidt
| Year of publication: |
2025
|
|---|---|
| Authors: | Bär, Sören ; Rasch, Teresa ; Strohmenger, Michael ; Kurscheidt, Markus |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 24.2025, 4, p. 334-342
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| Subject: | Cinema industry | Critical fractile | Dynamic pricing | Revenue management | Yield management | Revenue-Management | Kino | Movie theatre | Preismanagement | Pricing strategy | Filmwirtschaft | Film industry | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-024-00515-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015508763