Yo, DJ, that's my brand : an examination of consumer response to brand placements in hip-hop music
Year of publication: |
2015
|
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Authors: | Ferguson, Nakeisha S. ; Burkhalter, Janée N. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 1, p. 47-57
|
Subject: | Product Placement | Product placement | Musik | Music | Subkultur | Subculture | Werbewirkung | Advertising effects |
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