You are my friend, but we are from different worlds : actor-type effects on audience engagement in narrative video advertisements
Matthias Glaser, Heribert Reisinger, and Arnd Florack
| Year of publication: |
2024
|
|---|---|
| Authors: | Glaser, Matthias ; Reisinger, Heribert ; Florack, Arnd |
| Subject: | Werbung | Advertising | Markenartikel | Brand | Werbewirkung | Advertising effects | Bespielte Medien | Pre-recorded media |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2023.2275773 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050207