You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Mark Cleveland; Michel Laroche; Nicolas Papadopoulos
| Year of publication: |
2015
|
|---|---|
| Authors: | Cleveland, Mark ; Laroche, Michel ; Papadopoulos, Nicolas |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 3, p. 542-552
|
| Subject: | Language | Bilingualism | Culture | Ethnic idenity | Globalization | English | Mehrsprachigkeit | Multilingualism | Sprache | Konsumentenverhalten | Consumer behaviour | Globalisierung | Englisch (Sprache) | English (Language) | Welt | World | Kulturelle Identität | Cultural identity | Ethnische Gruppe | Ethnic group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010496186