You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Year of publication: |
2023
|
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Authors: | Shelton, Summer Suzanne ; Bradshaw, Amanda S. ; Cretul, Matthew ; Treise, Debbie |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 6, p. 1009-1026
|
Subject: | Branding | Customer satisfaction | Fashion retailing | Mid-market retailers | Plus-size consumers | User experience | User interface design | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Textilhandel | Textile distribution | Einzelhandel | Retail trade | Mode | Fashion | Bekleidung | Clothing | Online-Handel | Online retailing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Bekleidungsindustrie | Clothing industry |
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