You exist in my song! : how a destination-related popular song enhances destination image and visit intentions
Cheng-Yue Yin and Nan Bi, Yong Chen
| Year of publication: |
2020
|
|---|---|
| Authors: | Yin, Cheng-Yue ; Bi, Nan ; Chen, Yong |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 26.2020, 3, p. 305-319
|
| Subject: | Affective image | destination image | destination-related song | mental imagery | overall image | visit intentions | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766720904773 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012265172