You Get What You Pay For: The Effect of Top Executives' Compensation on Advertising and R&D Spending Decisions and Stock Market Return
| Year of publication: |
2012
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|---|---|
| Authors: | Currim, Imran S ; Lim, Jooseop ; Kim, Joung W |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 5, p. 33-49
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