You must have a preference : the impact of no-preference communication on joint decision making
Nicole You Jeung Kim, Yonat Zwebner, Alixandra Barasch, and Rom Y. Schrift
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Nicole You Jeung ; Zwebner, Yonat ; Barasch, Alixandra ; Schrift, Rom Y. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 1, p. 52-71
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| Subject: | communication | consumption utility | decision difficulty | joint decision making | no preference | social perception | Entscheidung | Decision | Präferenztheorie | Theory of preferences | Entscheidungstheorie | Decision theory | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221107593 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474547