You see Froot, you think fruit : examining the effectiveness of pseudohomophone priming
Stacey Baxter, Jasmina Ilicic and Alicia Kulczynski
| Year of publication: |
2017
|
|---|---|
| Authors: | Baxter, Stacey ; Ilicic, Jasmina ; Kulczynski, Alicia |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 5/6, p. 885-902
|
| Subject: | Product attributes | Brand names | Phonology | Priming | Pseudohomophones | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2016-0038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708556