"You will" : a macroeconomic analysis of digital advertising
Jeremy Greenwood, Yueyuan Ma and Mehmet Yorukoglu
| Year of publication: |
2025
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|---|---|
| Authors: | Greenwood, Jeremy ; Ma, Yueyuan ; Yorukoglu, Mehmet |
| Published in: |
The review of economic studies : RES. - Oxford : Oxford Univ. Pr., ISSN 1467-937X, ZDB-ID 2009656-2. - Vol. 92.2025, 3, p. 1837-1881
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| Subject: | AT&T's "You Will" advertising campaign | Consumer welfare | Digital and traditional adver- tising | Directed and undirected advertising | Free media goods | GDP measurement | Leisure | Information frictions | Price competition | Public policy | Werbung | Advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Preiswettbewerb |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/restud/rdae067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015458885