Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Fanny Fong Yee Chan, Ben Lowe and Dan Petrovici
| Year of publication: |
June 2017
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|---|---|
| Authors: | Chan, Fong Yee ; Lowe, Ben ; Petrovici, Dan |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 3, p. 311-328
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| Subject: | product placement | film | young consumers | culture | interpretation | ethical concerns | Großbritannien | United Kingdom | Product Placement | Product placement | Hongkong | Hong Kong | Jugendliche | Youth | Filmwirtschaft | Film industry | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Vergleich | Comparison | Film | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1061036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011705508