Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Gian Fulgoni; Adam Lella
| Year of publication: |
2014
|
|---|---|
| Authors: | Fulgoni, Gian ; Lella, Adam |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 3, p. 255-258
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Zielgruppe | Target group | Hispano-Amerikaner | Hispanics | Werbung | Advertising | Sprache | Language | Spanisch | Spanish | Englisch (Sprache) | English (Language) | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419886