Your receipt is in the bag : service and temporal effects as factors of customer engagement formation during acquisition
David M. Harman, Michael C. Porter
| Year of publication: |
2021
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|---|---|
| Authors: | Harman, David M. ; Porter, Michael C. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-8
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| Subject: | Critical incident | Customer acquisition | Customer engagement | Customer value creation | Recency | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Kundengewinnung | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Übernahme | Takeover | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102603 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648866