Use of YouTube for business communication : analysis of the content management and level of participation of Spanish best reputed companies Youtube channels
Carmen Costa-Sánchez
| Year of publication: |
2016
|
|---|---|
| Authors: | Costa-Sánchez, Carmen |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 20.2017, 2, p. 137-146
|
| Subject: | Business communication | YouTube | Social meida | Audiovisual | Interactivity | Web 2.0 | Reputation | Merco | Corporate communication | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Interne Kommunikation | Internal communication | Firmenimage | Corporate reputation | Spanien | Spain |
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