Zhu, Zhangxiang: Research on the influence of online photograph reviews on tourists' travel intentions : rational and irrational perspectives
Zhangxiang Zhu, Xiaoqian Zhang and Jing Wang and Sixuan Chen
| Year of publication: |
2023
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| Authors: | Zhu, Zhangxiang ; Zhang, Xiaoqian ; Wang, Jing ; Chen, Sixuan |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 1, p. 17-34
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| Subject: | Online photograph reviews | Perceived usefulness | Travel intentions | Visual appeal | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Bibliometrie | Bibliometrics | Fotografie | Photograph |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2021-0547 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013553029