Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel : neue Wachstumschancen im alternden Deutschland
Thomas Bily
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Bily, Thomas |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Kundengewinnung | Customer acquisition | Zielgruppe | Target group | Ältere Menschen | Elderly people | Alternde Bevölkerung | Aging population |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XII, 218 Seiten Illustrationen, Diagramme, Karten 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-25804-7 ; 3-658-25804-7 ; 978-3-658-25805-4 |
| Other identifiers: | 10.1007/978-3-658-25805-4 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011991098