Zielgruppen - Wie sich der Customer Lifetime Value optimieren lässt
Year of publication: |
2011
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Authors: | Behr, Rainer ; Koot, Christian |
Published in: |
Bm : Bank und Markt ; Zeitschrift für Retailbanking. - Frankfurt, M : Knapp, ISSN 1433-5204, ZDB-ID 11540059. - Vol. 40.2011, 8, p. 36-41
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