Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Working Paper
Language: German
ISBN: 3939046167
Other identifiers:
641464258 [GVK]
hdl:10419/43651 [Handle]
RePEc:zbw:fhjbwf:20102 [RePEc]
Classification: C53 - Forecasting and Other Model Applications ; M31 - Marketing ; M37 - Advertising
Source:
Persistent link: https://www.econbiz.de/10010303783