Zur Validität von Conjoint-Analysen
Lothar Müller-Hagedorn ; Eva Sewing ; Waldemar Toporowski
| Year of publication: |
1993
|
|---|---|
| Authors: | Müller-Hagedorn, Lothar |
| Other Persons: | Sewing, Eva (contributor) ; Toporowski, Waldemar (contributor) |
| Published in: |
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF. - Wiesbaden : Springer Gabler, ISSN 0341-2687, ZDB-ID 1086398-9. - Vol. 45.1993, 2, p. 123-148
|
| Subject: | Marktforschung | Market research | Theorie | Theory | Conjoint-Analyse | Conjoint analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001139414