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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"International journal of contemporary hospitality management"
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Search: subject_exact:"Kundentreue"
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Customer retention
8
Kundenbindung
8
Brand loyalty
4
Markentreue
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Beziehungsmarketing
3
Consumer behaviour
3
Emotion
3
Konsumentenverhalten
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Relationship marketing
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Exploring the rise of fandom in contemporary consumer culture
International journal of contemporary hospitality management
SpringerLink / Bücher
31
Journal of retailing and consumer services
19
Springer eBook Collection
11
Research
10
Journal of business research : JBR
6
Springer eBook Collection / Business and Management
6
International journal of hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Edward Elgar E-Book Archive
4
Forum Marketing
4
Innovatives Markenmanagement
4
Journal of marketing analytics : JMA
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Nomos eLibrary / Wirtschaft
4
Springer eBook Collection / Business and Economics
4
The service industries journal
4
Applied Marketing Science / Angewandte Marketingforschung
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Kundenmanagement & Electronic Commerce
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Cruise business development : safety, product design and human capital
2
Elgar original reference
2
Event- und Impaktforschung
2
Forschungsgruppe Konsum und Verhalten
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of business excellence : IJBEX
2
International journal of nonprofit & voluntary sector marketing
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal of African business
2
Journal of Indian business research
2
Journal of financial services marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
8
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1
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8
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date (oldest first)
1
Social CRM : linking the dots of customer service and customer loyalty during COVID-19 in the hotel industry
Afaq, Anam
;
Gaur, Loveleen
;
Singh, Gurmeet
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 992-1009
Persistent link: https://www.econbiz.de/10013546105
Saved in:
2
Fostering customer loyalty across countries in hospitality and tourism : a meta-analysis of cultural values as moderators
Qi, Xiaoxiao
;
Shi, Da
;
Huang, Zixuan
;
Chang, Wen
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1602-1619
Persistent link: https://www.econbiz.de/10014280870
Saved in:
3
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
4
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
5
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
Saved in:
6
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
7
Those who rarely attend alone : tribal sport fans
Hedlund, David P.
;
Biscaia, Rui
;
Leal, Maria do Carmo
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 71-101)
.
2018
Persistent link: https://www.econbiz.de/10011764816
Saved in:
8
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
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