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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"Psychology & marketing"
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Exploring the rise of fandom in contemporary consumer culture
Psychology & marketing
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Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
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