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~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Mega-event"
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Konsumentenverhalten
Big event
349
Großveranstaltung
349
Sport event
175
Sportveranstaltung
175
Sport
83
Sports
83
Event marketing
82
Event-Marketing
82
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81
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77
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81
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Choo, Hyungsuk
2
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Lianopoulos, Yannis
2
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2
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International journal of event and festival management
17
Journal of travel and tourism marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of destination marketing & management
4
Tourism management : research, policies, practice
4
European Sport management quarterly : ESMQ
3
International journal of contemporary hospitality management
3
Tourism economics : the business and finance of tourism and recreation
3
Tourism management perspectives : TMP
3
International journal of hospitality management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
Benchmarking : an international journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of consumer studies
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of cultural economics
1
Journal of fashion marketing and management
1
Journal of hospitality and tourism insights
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing theory
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
The journal of brand management : an international journal
1
Tourism and hospitality research : the surrey quarterly review
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
81
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1
Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty
Fang, Yen-Po
;
Liu, Chih-Hsing
- In:
Journal of travel and tourism marketing
41
(
2024
)
6
,
pp. 849-863
Persistent link: https://www.econbiz.de/10014566336
Saved in:
2
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
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3
The dilemma between cultural rituals and hedonism for tourism in a cultural festival : a case study of the Lanna Songkran festival in Chiang Mai, Thailand
Montira Intason
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 121-149
Persistent link: https://www.econbiz.de/10014535305
Saved in:
4
Festival personality, satisfaction and loyalty : the moderating effect of involvement
Karagöz, Deniz
;
Ramkissoon, Haywantee
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 150-169
Persistent link: https://www.econbiz.de/10014535306
Saved in:
5
Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel
;
Codina, Rosa
;
Sun, Yan
;
Ding, Xiaoyu
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
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6
Experiential effects on mass sport participants' event satisfaction and behavioral intentions : examining sensory, affective, behavioral, intellectual and relational dimensions
Lianopoulos, Yannis
;
Kotsi, Nikoleta
;
Karagiorgos, Thomas
; …
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 270-292
Persistent link: https://www.econbiz.de/10014536010
Saved in:
7
Instrument validation of the consumers' religio-spiritual insights in context of advertising during religious festivals
Ansari, Junaid
;
Hyder, Syed Irfan
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 518-540
Persistent link: https://www.econbiz.de/10014470347
Saved in:
8
How do gastronomic festivals trigger behavioral intentions? : the role of hedonic and eudaimonic well-being
Keskin, Emrah
;
Yayla, Ozgur
;
Sezen, Nevres
;
Dedeoğlu, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
2
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10014526838
Saved in:
9
Event experience, satisfaction and behavioural intentions among music festival attendees
Trang Minh Tran-Pham
;
Giao Ngoc Tran
;
Vy Hong Mai
;
Han …
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
2
,
pp. 212-235
Persistent link: https://www.econbiz.de/10015057225
Saved in:
10
Olympic Games, media coverage and brand image/performance from fan and gender perspectives
Smith-Ditizio, Amber
;
Smith, Alan David
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 503-531
Persistent link: https://www.econbiz.de/10014231863
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