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isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand"
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Anghelcev, George
1
Chen, Guan-ru
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Hassan, Heba E.
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Huang, Yan
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1
Kim, Taeyoung
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Applied economics
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
15
Journal of advertising
12
Journal of advertising research
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
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Journal of promotion management : JPM
7
Journal of retailing and consumer services
7
The journal of product & brand management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Psychology & marketing
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The journal of brand management : an international journal
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International journal of production economics
4
European journal of operational research : EJOR
3
International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global fashion marketing : JGfM
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Journal of marketing
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Report / Marketing Science Institute
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Advertising theory
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American journal of agricultural economics
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Asia Pacific journal of marketing and logistics
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Corporate communications : an international journal
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European journal of marketing : EJM
2
International journal of consumer studies
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International journal of electronic marketing and retailing : IJEMR
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Journal of Consumer Marketing
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Journal of agricultural & food industrial organization
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Journal of global marketing
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Journal of international consumer marketing
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Journal of the Academy of Marketing Science
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Journal of wine economics
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
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1
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
2
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
3
Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu
;
Huang, Yan
;
Anghelcev, George
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
Saved in:
4
Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
Saved in:
5
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru
- In:
Applied economics
46
(
2014
)
22/24
,
pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Saved in:
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