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isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Johnson, Zachary S."
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Johnson, Zachary S.
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Asia Pacific journal of marketing and logistics
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The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
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